Wines of today…

reflecting the personality of La Rioja Alta vineyards.

…with History

A century of winemaking tradition. Faithful to the history of our founder.

The land

The personality of the Haro terroir as part of the flavour of our wines.

Haro

The most representative town in La Rioja Alta, where the terroirs are marked by an Atlantic influence.

Century-old Wineries

The largest concentration of wineries which are more than a century old is found in Haro.

Vineyards

In the heart of Haro, with a surface area of 60 hectares, Finca El Estanque is the unique birthplace of our family of wines.

Carlos Serres

Vision and an international focus mark the history of a true pioneer of Haro wine.

Biography

The history of Carlos Serres is closely linked to the history of wine, as he was a leading exponent of Haro’s internationalisation.

The Winery

History and modernity come together in a winery which merges centuries-old tradition with the Carlos Serres avant-garde style.

Haro wineries

The tradition of Haro wineries is intimately linked with the history of the municipality. Although it was not until the late 19th century that the city started to be known as the Capital of La Rioja Wine, its winemaking tradition spans many centuries. Even today there are many small, underground wine cellars which are virtually abandoned. They lattest to the more than 500 years’ history of Haro wineries. It is a history linked to perfect conditions for making Rioja wines: clay and limestone soils, the necessary cold temperatures in winter, the influence of the River Ebro, etc.

Nonetheless, the Haro wineries attained today’s splendour in the late 19th century. Their renown was thanks to the sizeable number of French winemakers who found in Haro the perfect place to produce Bordeaux-style wines. A search prompted by the powdery mildew and phylloxera pests which ravaged the French countryside

discovered in Haro the ideal conditions to resume the production of top quality wines.

Thus, the Haro wineries started to earn the fame that the town maintains today. In just a few years, the town underwent its own particular industrial transformation with the arrival of the railway in response to the need to export the local wine. It was precisely the railway that resulted in the appearance of the Station District, the town’s true economic engine, with a high concentration of wineries around this new means of transport.

Many decades later, it still preserves the liveliness of those years which transformed the city to turn it into a reference in the world of wine. Even today, the Haro wineries still have their own past and present pages in wine history, thanks to having maintained the quality of wines with a unique personality.